Board Officers for 2007 - 2008:

President

Theresa Cavanaugh

Director of Corporate Marketing
Continuum Health Partners

Continuum encompasses Beth Israel Medical Center, St. Luke’s and Roosevelt Hospitals, Long Island College Hospital, and The New York Eye and Ear Infirmary.  Terry has been with Continuum since February 2000.  She manages a staff of five marketing professionals and a staff of three who handle Continuum’s physician referral service.

Prior to joining Continuum, Terry spent more than 20 years in the financial services industry. She had a variety of communications responsibilities over the years, including marketing financial instruments at E.F. Hutton and Shearson, internal communication to a global division of the corporate bank at Citibank, and managing an editorial and publishing group at Moody’s Investors Services.

She is on the board of trustees of her alma mater, Cabrini College, in Radnor, PA, and has served on the board of trustees of the New Rochelle Public Library.

Treasurer

Terry Lynam

Vice President, Public Relations

North Shore-Long Island Jewish Health System

Terry Lynam has more than 25 years of experience as a communications professional in the non-profit, private and public sectors.  As vice president of public relations, he oversees all media relations, and internal and external communications for the North Shore-Long Island Jewish (LIJ) Health System, which includes 15 hospitals on Long Island, Queens and Staten Island. 

Lynam joined North Shore-LIJ in September 2001 after more than six years with Lockheed Martin IMS in Teaneck, NJ, where he worked as director of customer and constituent relations, and manager of media relations. As a member of the senior management team of this information services subsidiary of Lockheed Martin Corporation, he was responsible for overseeing all aspects of client and constituent communications.

Earlier, he served more than seven years in the administration of former New York Governor Mario Cuomo, first as a press officer to the Governor and then as press secretary to former Lt. Governor Stan Lundine.  He served as a spokesman for the administration and did extensive writing on such issues as health and human services, education, transportation, environmental conservation, criminal justice and labor.

Previously, he worked as a reporter for nine years with newspapers in upstate New York and Florida. He earned a Master of Arts Degree in Public Administration from Fairleigh Dickinson University in New Jersey, and a Bachelor of Arts Degree in Mass Communications from the University of South Florida in Tampa, FL.

He is a member of the board of directors and the executive committee of the Long Island Fair Media Council, and a board member of the Healthcare Public Relations and Marketing Society of Greater New York. 

Secretary

In addition, the following people have been elected to the 2007 - 2008 Board:

Karen J. Arthur, President
KA Communications

Karen J. Arthur is founder and president of KA Communications, providing strategic public relations for healthcare, pharmaceutical, governmental agencies and non-profit organizations.

Throughout her 24 years in public relations/public affairs, Ms. Arthur has advised key opinion leaders in promoting human and women’s rights, healthcare and educational issues. Ms. Arthur was Manager, Media Relations with the Juvenile Diabetes Research Foundation where she succeeded in promoting the breakthroughs in type 1 diabetes research in The New Yorker Magazine, CBS –TV and WNBC-TV. Prior to that, she spent six years  as Deputy Director, Media Relations at The Mount Sinai Medical Center, where she secured major placements for the hospital’s heart transplant program with front page metro coverage in The New York Times, cover story of Life magazine, Dateline NBC and the British Broadcasting Company.

Ms. Arthur graduated from the University of Wisconsin with an MS in Guidance and Counseling. Besides chairing HPRMS, she is an active member with the Public Relations Society of America and serves on the board of Harlem Textile Works.

Immediate       Past-President

Nancie Steinberg

Vice President of Media Services
Chamberlain Communications Group

Nancie Steinberg has more than 15 years of healthcare public relations and media relations management experience. Most recently, Ms. Steinberg was the Senior Media Relations Specialist in New York for the City of Hope National Medical Center, a comprehensive cancer center and innovative biomedical research, treatment and educational institution near Los Angeles dedicated to the prevention and cure of cancer, HIV/AIDS, diabetes, and other life-threatening diseases.

Previously, she was the Director of Public Relations for Cabrini Medical Center where she spearheaded public relations and media relations strategies for the medical center, the nursing home, and outpatient facilities, and was responsible for advertising and marketing campaigns, the design and content for the Cabrini website, special events and publications.

Prior to Cabrini, she was an Associate Public Information Officer for the American Medical Association Media Relations New York office where she established and maintained the AMA's contact with national media based in New York through media briefings, media tours and healthcare campaigns.

Ms. Steinberg is the treasurer of the Publicity Club of New York, board member and a Past President of the Healthcare Public Relations and Marketing Society of New York (HPRMS), and co-Vice President of New York Women in Communications (NYWICI). She is a graduate of the University of Michigan with a B.A in Communications.

Martin J. Woolf

New York Organ Donor Network

Martin J. Woolf is the Communications Manager of the Manhattan-based New York Organ Donor Network, the nonprofit federally designated organ procurement organization serving 13 million people in the greater New York metropolitan area. 

Mr. Woolf is responsible for publicizing organ, eye and tissue donation; he oversees all written projects including publications, press releases, collateral materials and the agency’s Web site; and he has managed marketing, branding and advertising projects that include research and media campaigns on radio and in print. In promoting donation, Mr. Woolf has served on several national committees, including the Communications Committee of the United Network for Organ Sharing.

Mr. Woolf, a nationalized U.S. citizen, was born in South Africa.  Graduating with a Bachelors degree in 1971 from Witwatersrand University in Johannesburg, he spent the first part of his career in radio broadcasting and management, including at the South African Broadcasting Corporation and at independent radio powerhouse Radio 702.

In 1986, Mr. Woolf moved with his wife and son to the United States.  After working closely with Literacy Volunteers of America in Nassau County as a volunteer board member, tutor trainer and student tutor, Mr. Woolf joined radio stations WGSM and WMJC on Long Island in 1998, where he held various positions.  These included promotions director and program director for the Greater Media, Inc. properties.

In 1993, Mr. Woolf joined radio station WOR 710AM in New York City as director of marketing, where he oversaw major promotions and sales events, including the Taste of New York and various financial expos.  In 1996, he joined the Museum of Jewish Heritage as its public relations manager, and was responsible for all of its written materials, fundraising direct mail and branding during its pre-opening year. 

After moving to New Jersey in 1997, Mr. Woolf served as the marketing director for Lanmark Group, Inc., a fully integrated marketing agency targeted at health care professionals including dentists and dental surgeons.  Upon returning to New York, Mr. Woolf accepted the position at the New York Organ Donor Network in September 2000.

Ex officio Board members include:

Leslie Isenegger

Assistant Vice President, Communications
Greater New York Hospital Association

Leslie A. Isenegger joined Greater New York Hospital Association in August 2005, as Director of Communications, where she is responsible for creating and editing myriad publications-both print and electronic-for the spectrum of health care issues and interests the Association represents.

Prior to this position, Ms. Isenegger worked at the Centers for Medicare and Medicaid Services (CMS) in Washington, D.C., where she served as head speechwriter for Administrator Mark B. McClellan. Ms. Isenegger also served in the CMS Office of Legislation, working on Congressional hearings and materials including a variety of projects related to the Medicare Modernization Act of 2003.

Prior to that, Ms. Isenegger was the Founding Editor of the Kaiser Daily Health Policy Report and a contributing editor for Kaiser Daily Reports and American Healthline. Ms. Isenegger is a graduate of Georgetown University and earned a Masters in Public Policy and Certificate in Health Policy Studies from the Georgetown Public Policy Institute.  

Bill Van Slyke

Vice President for Communications and Public Relations

HANYS

As HANYS’ Vice President for Communications and Public Relations, Bill is chiefly responsible for all public, media and member communication functions and strategy. 

Bill joined HANYS in 2005 after serving as Deputy Commissioner for Administration and Public Affairs at the New York State Department of Health, where he oversaw the communications, information technology, human resources and fiscal functions of DOH.  Prior to joining DOH, Bill served the State in various capacities, including as: Deputy Commissioner for Public Affairs at the Office for Children and Family Services; Press Officer to Governor George Pataki; and Director of Communications for the Labor Department.

A 1989 Graduate of SUNY Plattsburgh, Bill began his career as a social worker for the homeless and foster care populations in New York City. Born and raised in Little Falls, New York, Bill and his wife Christina now reside in Catskill, New York where they are raising three daughters.