Reputations work from the inside out: Lessons learned from a father's final hospital stay, PR Tactics and The Strategist Online, September 20, 2006, Tim O'Brien.http://tinyurl.com/l4n34
Hospitals adopting new approach: apologizing - Methodist's decision to keep public updated may help families, restore trust, experts say, September 21, 2006, Tammy Webber. Indianapolis Star: http://tinyurl.com/fahcy
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