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Feb
12
2008

Healthcare Reform 2008 - Evolution or Revolution?

Harvard Club of New York
27 West 44th Street
New York, NY 10019

Tuesday, February 12, 2008
8:00AM- 10:00 AM

Distinguished Speakers


Pam Brier President and CEO, Maimonides Medical Center	Cathy Schoen Senior Vice President, The Commonwealth Fund
Dr. Ronald M. Davis President, American Medical Association (AMA)	Mark Wagar President, Empire BlueCross BlueShield
Nancy-Ann DeParle Managing Director, CCMP, Former Head of the Healthcare Financing Agency (HCFA) under President Clinton	Scott Hensley (Moderator) Healthcare Editor, Wall Street Journal
Ruben King-Shaw Founding Partner PARMA, and former Deputy Administrator & COO, Centers for Medicare and Medicaid Services (CMS) under President Bush

Event Abstract

It now appears certain that healthcare reform will be high on the political agenda next year. The upcoming Presidential and Congressional elections promise to focus public and business leaders’ attention on proposals to heal our ailing healthcare system. This requires more than force of will or mere innovation. Everyone would agree that the current system is unsustainable. What is the best way to change the system? Full market-based? Governmental-run system?

For New York, the stakes could not be higher.

At this private forum, you will get answers to key issues:

How much can we rely on Marketplace Forces?

What to do about Universal Coverage, Rising Health Care Costs, Gaps in Quality of Care?

What impact could Reform have on our large Academic Health Centers and Medical Schools? The Life Sciences Community? Small Businesses? Wall Street?

What Role should State and Federal Government Play in Addressing these Problems?

How could Reform Impact State and City Medicaid and other Health Expenditures?

Who Should Attend

Hospital, Health System, and Provider Executives including:
CEO, CFO, COO, Administrator CIO, CMIO, CTO, Information Technology/Systems, Emerging Technology Chief Medical Officer, Chief Clinical Officer, Medical Directors Chief Quality Officer, Safety and Quality Officer SVP, VP, Director, Operations, Physician Relations Department Chairs/Chiefs

Health Plan and Insurer Executives including:
CEO, COO, CFO, Administrator CIO, CTO, SVP, VP Information Technology/Systems CMO, CNO, Medical Directors State CIOs and Public Health Officials Medicare and Federal Government Agency Directors and Administrators Medicaid and State Government and State Agency Directors and Administrators Healthcare policy analysts, economists and industry consultants Policy makers, political leaders and health officials State and Federal Agencies Healthcare Consultants Outsourcing Providers

Pricing

Executive Council Members:		$ 95

Non Members:		$ 125

Executive Council Overview

The content and format of the Executive Council’s lively seminars are unavailable from any other trade association, university, consulting firm, or mass vendor-driven event. The Executive Council is New York’s most dynamic, innovative forum for senior executives, their advisors and capital markets professionals to network in a highly collaborative and stimulating environment. Through its member base of 3,500 New York metro business leaders, the organization has built a reputation for highly acclaimed conferences, executive education programs and member-hosted gatherings that focus on critical business and leadership issues at the forefront of corporate America today.

For more Info: email Neysa King or call Neysa at (212) 404-6920

2008 PRSA Health Academy Awards

CALL FOR ENTRIES - Deadline February 15, 2008

The Health Academy Awards information packet and entry form are available on the Awards page of the Health Academy Web site – http://healthacademy.prsa.org/award%20updates.html

The annual PRSA Health Academy Awards are the premier honors dedicated to those whose visionary leadership has advanced health care organizations, issues and ideas. This year the Health Academy will offer two awards: the Frank J. Weaver Lifetime Achievement Award, which recognizes long-term effective leadership in health care public relations, and the MacEachern Chief Executive Officer Award, which honors health care chief executives who have demonstrated recognition that public relations is integral to achieving their organizations' goals.

Frank J. Weaver Lifetime Achievement Award

Named for Frank J. Weaver, a leader in health care public relations and marketing, this award recognizes an individual who, during the course of his or her career, has made outstanding contributions to the field of health care public relations and changed the practice of public relations in America. Nominees must have a minimum of 25 years experience as a public relations practitioner in the health care sector.

Recent Winners:

Drenda Williams Witt, director of collaborative network marketing, JPS Health Network
Alison Sneider, APR, Fellow PRSA, president, Alison Sneider Communications

Molly Matthews, president, Matthews Media Group

Michael Bardin, APR, senior director, public and government affairs, Scripps Health

MacEachern Chief Executive Officer Award

Named for Malcolm T. MacEachern, M.D., an early champion of professional health care public relations, this award honors a health care chief executive who has used public relations/communications effectively to demonstrate his or her organization's leadership and/or manage issues that affect the organization's reputation and integrity.

Recent Winners:
Bruce J. Reuben, president, Minnesota Hospital Association

Les Hirsch, president & CEO, Touro Infirmary
John Rossfeld, CEO, Gila Regional Medical Center

Frank A. Corvino, president & CEO, Greenwich Hospital

Chris Van Gorder, president & CEO, Scripps Health

Additional entry criteria are listed on the Awards page of the Health Academy Web site: http://healthacademy.prsa.org/award%20updates.html

Award winners will be notified in March and will be our honored guests at the networking reception during the 19^th Annual PRSA Health Academy Conference to be held in Chicago, April 2-4, 2008 at the Marriott Downtown on the Magnificent Mile.

Please contact Denise Mojica at denise.mojica@prsa.org or 212-460-1461 with any questions.

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